We Offer

Public relations consulting services for brands primarily within the ski, winter action sports, cycling, hospitality and travel industries.

We work collaboratively with our clients to develop communications plans and outreach strategies that align with each client's unique business goals and deliver high-impact results.

Read on to learn more.

SERVICES

We understand how to help raise awareness for your business, increase market share and position your company as an industry leader. Leverage our expertise, experience and established media relationships to achieve your goals.

PUBLIC RELATIONS

Effective media relations
Story development
PR materials development
Media training + interview prep
Key message development

PLANNING + SUPPORT

PR strategy
Reputation / crisis management
Media event planning + execution
In-market media tours
​Media familiarization trips
Tradeshow support

CONTENT CREATION

Content strategy
Editorial-style copy
Web copy
Video scripting
Production support

CURRENT CLIENTS

We work with inspiring brands and teams we believe in.

TOURISM + HOSPITALITY

AdventureSmith Explorations​
​North Tahoe Community Alliance

SKI INDUSTRY

Mt. Rose Ski Tahoe
​Palisades Tahoe
​Sugar Bowl Resort
Ski California

LIFESTYLE

momentum
Peak Ski Company
​Tahoe Fund
​Tahoe Star Tours
​Warren Miller Entertainment

PAST CLIENTS

We've also worked with brands including the Inn Town Campground, Homewood Mountain Resort, Lasso Loop, Liv Cycling, The Ritz-Carlton, Lake Tahoe, Tahoe Luxury Properties, Tahoe Mountain Realty, Visit Truckee-Tahoe
​and more.
"Jess recently hosted an all-day PR crisis communication workshop with members of our senior team and the training was fantastic. Not only did it provide practice for the spokespeople but also involved our operations team, demonstrating how their insight can help guide the company’s response message. During the training, she provided real-life examples, touched on communication techniques, and presented scenarios that kept the entire room engaged."
​-- Lisa Nigon, Homewood Mountain Resort Marketing Director

OUR TEAM

Led by Jess Weaver, JVP Communications was founded on the simple premise of helping brands, small business owners and nonprofits generate results through effective communications that are executed with passion, honesty and integrity. These values, along with a strong work ethic and dedication to collaboration and success are what drive us.

We take pride in our ability to work collaboratively with our clients -- often as an extension of their internal team -- to develop communications plans and outreach strategies that align with each client's unique business goals and deliver high-impact results.

Jess Weaver

Communications Consultant

Jess is a strategic, inclusive leader with 25 years of corporate and agency PR experience managing and collaborating with high-performing teams.

Her strengths include creating and executing high-impact PR campaigns with and without significant budgetary resources, storytelling and brand messaging, copywriting, reputation management/crisis communications, and building relationships with various stakeholders.

Prior to starting JVP Communications, Jess held in-house communications positions for brands including Vail Resorts, Apple, and TiVo. She also worked on the agency side representing consumer tech clients.

Kate Lessman

Communications Consultant + JVP Collaborator
25 years of PR and social media expertise across outdoor, travel, lifestyle, and nonprofit industries working for brands including Vail Resorts, Native Eyewear, Leave No Trace and Qwest Communications.

Pam Ajello

Communications Consultant + JVP Collaborator
25 years of brand communications and PR expertise with technology and outdoor brands including The North Face, Apple, dodgeball.com, and IBM's ViaVoice.

RESULTS

Not only do we have strong media relationships, what's even more important is our pitching expertise. We know how to craft a pitch that resonates with journalists, results in successful story placements for our clients, and builds new media relationships.

RECENT COLLABS

  • Led the design and launch of Ski California's award-winning digital Mountain Safety Guide, named NSAA's 2023 "Best Guest Safety Program" and adopted by other state ski industry associations
  • Led Sierra-at-Tahoe communications in the wake of the Caldor Fire
  • Scripted safety-related videos for Ski California and brand spots for Palisades Tahoe
  • Facilitated media preview ahead of Palisades Tahoe's Base to Base Gondola opening
  • Collaborated with Tahoe Blue Vodka and Clean Up The Lake on behalf of the Tahoe Fund to generate significant coverage of the 72-mile scuba diving effort to remove trash from Lake Tahoe

Ready to Tell Your Story?

We'll work with you to develop a strategy and outreach plan that aligns with your goals and budget.
"I have been operating a tourist-based stargazing business in the Lake Tahoe region for 20 years. Since Jess at JVP Communications began doing publicity work for my company, we've experienced tremendous growth in annual ticket sales. The increase was directly related to her effective work getting the word out about us to hotels, resorts, newspapers, magazines and blogs; locally and nationally." 
-- Tony Berendsen, owner, Tahoe Star Tours

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