We Offer

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Public relations consulting services for brands primarily within the ski, winter action sports, cycling, hospitality and travel industries.

We work collaboratively with our clients to develop communications plans and outreach strategies that align with each client's unique business goals and deliver high-impact results.

Read on to learn more.

SERVICES

We understand how to help raise awareness for your business, increase market share and position your company as an industry leader. Leverage our expertise, experience and established media relationships to achieve your goals.

PUBLIC RELATIONS

Effective media relations
Story development
PR materials development
Media training + interview prep
Key message development

PLANNING + SUPPORT

PR strategy
Reputation / crisis management
Media event planning + execution
In-market media tours
​Media familiarization trips
Tradeshow support

CONTENT CREATION

Content strategy development
Editorial-style copy
Web copy
Video scripting
Production support

CLIENTS

We work with inspiring brands and teams we believe in.

TOURISM + HOSPITALITY

Inn Town Campground
Sunriver Resort​
​Tahoe Star Tours
Visit Truckee

SKI INDUSTRY

Homewood Mountain Resort
Mt. Rose Ski Tahoe
Ski California
Sugar Bowl Resort
Squaw Valley | Alpine Meadows

LIFESTYLE

Liv Cycling
​Tahoe Fund
​The Stages at Northstar

"Jess recently hosted an all-day PR crisis communication workshop with members of our senior team and the training was fantastic. Not only did it provide practice for the spokespeople but also involved our operations team, demonstrating how their insight can help guide the company’s response message. During the training, she provided real-life examples, touched on communication techniques, and presented scenarios that kept the entire room engaged."
​-- Lisa Nigon, Homewood Mountain Resort Marketing Director

OUR TEAM

JVP Communications was founded on the simple premise of helping brands, small business owners and nonprofits generate results through effective communications that are executed with passion, honesty and integrity. These values, along with a strong work ethic and dedication to collaboration and success are what drive us.

Jess Weaver

Communications Consultant

Jess is a strategic, inclusive leader with 20+ years of corporate and agency PR experience managing and collaborating with high-performing teams. Her strengths include creating and executing high-impact PR campaigns with and without significant budgetary resources, building relationships with various stakeholders, and identifying interesting storylines.

Prior to starting JVP Communications, Jess held communications positions for brands including Vail Resorts, Apple and TiVo.

Kate Lessman

Communications Consultant + JVP Collaborator
20+ years of PR and social media expertise across outdoor, travel, lifestyle and nonprofit industries working for brands including Vail Resorts, Native Eyewear, Leave No Trace and Qwest Communications.

Pam Ajello

Communications Consultant + JVP Collaborator
20+ years of brand communications and PR expertise with technology and outdoor brands including The North Face, Apple, dodgeball.com and IBM's ViaVoice.

RESULTS

Ready to Tell Your Story?

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We'll work with you to develop a strategy and outreach plan that aligns with your goals and budget.

"I have been operating a tourist-based stargazing business in the Lake Tahoe region for 20 years. Since Jess at JVP Communications began doing publicity work for my company, we've experienced tremendous growth in annual ticket sales. The increase was directly related to her effective work getting the word out about us to hotels, resorts, newspapers, magazines and blogs; locally and nationally." 
-- Tony Berendsen, owner, Tahoe Star Tours